Genossenschaft Migros Ostschweiz

The Genossenschaft Migros Ostschweiz uses the digital brochure and push notifications from Profital to draw consumers’ attention in this region to local offers and promote special campaigns. The successful campaigns in 2024 set important milestones for further collaboration. They also serve as an example of effective regional advertising measures with the Profital brochure app.

In this article, we highlight two of several key focus areas from the collaboration between the Migros Cooperative Eastern Switzerland and Profital in 2024. 

• Increase customer loyalty in the regions

• Increasing the visibility of offers from the gastronomy sector and supermarkets in the region

• Communication of regional offers and campaigns

• Awareness among the digitally affine target group

Migros uses the digital brochure advertising format to promote its "From the region. For the region." label to a digitally savvy audience. With this campaign, the retailer features only products from Eastern Switzerland, thereby addressing the most important factors influencing food shopping. According to the 2025 Shopping Trend Report by Bring! Labs, regionality (59%) and product origin (57%) are the most important parameters in grocery shopping after price.

In addition to promoting regional offers, the digital brochure in the Profital app is also well suited for highlighting special promotions from the Genossenschaft Migros Ostschweiz. In this case, the focus was on promotions in Migros restaurants and Migros take-aways — specifically featuring various veggie offers. To generate additional attention, a push notification was sent to Profital users in the region at a defined time.

Here too, the Genossenschaft Migros Ostschweiz is addressing the factors that influence Swiss purchasing behavior: price (67%) plays a particularly important role in purchase decisions.

Profital's advertising formats make it easy to promote offers and campaigns in a highly targeted way — and the figures prove it. The Genossenschaft Migros Ostschweiz primarily uses the digital brochure to highlight locality and special promotions. With success! The 66,000+ impressions achieved by the From the region. For the region. campaign during the period 09–22 September 2024, along with an average dwell time of 3.75 seconds per page, clearly demonstrate its effectiveness.

In addition, the Profital app is perfectly suited for delivering specific offers to regional or local target groups, as this minimizes waste and ensures that local products are shown precisely to consumers in the right region.

Push notifications are particularly effective for setting additional highlights around special promotions, generating even more attention and encouraging users to view a flyer — for example, when advertising Migros restaurant promotions and Migros take-aways. The click-through rate of over 20% clearly shows the effectiveness of this advertising format.