Kellogg's Tresor: Platzierung im Moment der Kaufentscheidung
Knusprige Getreidekissen mit Milchschokoladengeschmack, das ist Trésor von Kellogg’s. Die kleinen Tresore machen startklar für den Tag und sorgen für ein schokoladiges Frühstückserlebnis. Mit einer mehrwöchigen Kampagne in der Einkaufslisten-App Bring! macht Kellogg’s auf seine Frühstücksflakes aufmerksam und platziert Trésor gezielt im Moment der Kaufentscheidung – bei der Einkaufsplanung. Die Kampagne war ein voller Erfolg! Hier findest du alle Details:
Goals of the campaign
With the campaign in the Bring! app, Kellogg wanted to generate awareness for the Kellogg's Trésor product among breakfast lovers and increase sales through the DUO Pack promotion.
Results
+1 million
impressions were recorded during the campaign period.
0.93 %
was the average engagement rate.
+8'100
commitments were measured in total.
1 month
the term was: from 30.10. to 26.11.2025
Region
The campaign was played out in Switzerland.
“"Die erfolgreiche Zusammenarbeit mit Bring! hat gezeigt, dass wir Frühstücksliebhaber in der App gezielt ansprechen. Besonders freut uns, dass unsere Produkte bei Bring!-Nutzer:innen immer gut ankommen und oft zur Einkaufsliste hinzugefügt werden."”
Campaign formats
Kellogg used the Sponsored Product, Engagement Action and Category Lead formats for the campaign.
Sponsored Product
With its proven keyword targeting, the Sponsored Product is the central ad format in the Bring! shopping list app. The format enables a smooth integration of Kellogg's Trésor into the app through an attractively designed product tile. As soon as users entered terms such as milk, cornflakes or muesli, the tile for Kellogg's was displayed alongside the general search results. Clicking on this tile immediately added the product to the shopping list. Kellogg's Trésor was also listed in the appropriate category for “Grain products” so that it could be easily found when browsing this category.
Keywords: milk, cornflakes, muesli
Category: grain products
Engagement Action
The sponsored product also included an engagement action with product information and a linkout to a Kellogg's promotion. Users could simply scan their DUO pack of Kellogg's Trésor via the link while shopping and save 30 percent at the cash register. With the promotion in the Bring! app, users received an exclusive discount and Kellogg's was able to create a direct incentive to try out the different product variants.
Category Lead
Kellogg's Trésor significantly increased awareness thanks to the special format "Category Lead". An eye-catching banner on the homepage in the " Grain products" category targeted users of the Bring! App were specifically addressed. With just one click on the banner, Kellogg's Trésor was added directly to their shopping list.
Conclusion
With the campaign in the Bring! app, Kellogg wanted to generate targeted attention for the Kellogg's Trésor product among breakfast lovers and increase sales through the DUO Pack promotion. Kellogg is a long-standing partner of Bring! and this successful collaboration continued with the Trésor campaign. It was the first campaign in Switzerland for Trésor & Bring! and it was an immediate success. Previous campaigns for products such as Special K or Cornflakes have also achieved exceptional results. Overall, Kellogg's products are very popular among Bring! users and are always added to their shopping lists in large numbers.
