From Awareness to Purchase Intent with Bring!: Successfully Positioning LIKE ProteinBites in the Grocery Planning Moment
LIKE is on a mission to create delicious, hassle-free meat alternatives with its 100% plant-based products—perfect for a conscious, modern diet. With the new LIKE ProteinBites range, the brand is introducing an innovative plant-based protein source that works perfectly as a versatile, high-protein topping for salads, an ingredient in hot meals, or a convenient snack for an active lifestyle. To support the launch of LIKE ProteinBites and build targeted awareness, LIKE implemented a digital campaign within Bring!, the leading shopping list app in the DACH region.
Goals of the campaign in the Bring! app
With the campaign in the Bring! app, LIKE aimed to raise awareness for the new LIKE ProteinBites product line and reach consumers who were previously unfamiliar with the brand.
The focus was on engaging potential buyers early in their purchase planning journey and influencing their decisions in a targeted and relevant way.
In addition to increasing brand awareness, the campaign was designed to generate a measurable uplift in brand perception and sales, while showcasing this young and explanation-driven product category in a visually impactful way.
Results
+5.1 million
impressions were recorded during the campaign period.
0.23 %
was the average engagement rate.
+11.600
engagements were measured in total.
1 month
The campaign period was from 26.05-22.06.2025.
Germany
The campaign was played out in Germany.
Sponsored Product incl. flavors
The Sponsored Product is one of the most popular and effective advertising formats in the Bring! app. It ensures that branded products are firmly anchored in the minds of shoppers during the planning phase — gradually becoming an integral part of their shopping routine.
Whenever users searched for terms such as “meat,” “burger,” or “chicken,” the “LIKE Vegetable Proteins” product tile appeared alongside the usual generic suggestions.
With just one click, users were taken directly to an overview of the different LIKE ProteinBites varieties. From there, they could select their preferred option and easily add it to their shopping list — right at the decisive moment of purchase planning.
Keywords: Meat, burgers, chicken, protein, rice, salad, wraps
Category: Meat & Fish
Integrated varieties: LIKE Chicken, LIKE Chicken Burger, LIKE Grilled Chicken, LIKE Nuggets, LIKE Mediterranean, LIKE Gyros, LIKE Grilled Chicken, LIKE Beef Stripes
Conclusion
The awareness campaign for LIKE ProteinBites was a clear success: ad impressions exceeded the campaign target by 27%, and the 0.23% engagement rate underscores strong interest in the brand and its products.
The results demonstrate the power of integrating branded products directly into the purchase planning phase. LIKE was not only noticed but meaningfully embedded into consumers’ everyday shopping routines — marking a clear progression from awareness to purchase intent.
