Shopping-Trend-Report 2025

Illustration with the text “Shopping Trend Report 2025,” showing hands holding a sprouting plant, a piggy bank, and a grocery bag with food.
Illustration with the text “Shopping Trend Report 2025,” showing hands holding a sprouting plant, a piggy bank, and a grocery bag with food.

Insights into trends and dynamics of consumer behavior in Germany, Austria and Switzerland

What are consumers in the DACH region most concerned about when shopping at the moment? The Shopping Trend Report 2025 highlights important factors which influence purchasing and decision-making behavior during grocery shopping. It takes a look at the effects of food trends and analyzes the relevance of consumers' intentions in Germany, Austria and Switzerland.        

The report answers the following questions: 

  • What trends determine the shopping cart items?

  • What preoccupies consumers when shopping?

  • What influence do intentions have on consumer behavior?

  • What advertising strategies are emerging for brands & retailers?

Download the new report now and gain exciting insights!

Simply fill out the form and download the report

About Bring! Labs

Bring! Labs AG is the leading Swiss mobile tech company in the FMCG and retail industry with offices in Zurich, Basel and Berlin. The company was founded in 2015 and currently employs around 100 people. Besides the "Bring!" shopping list app, the "Profital" offers app is also part of Bring! Labs AG. The two apps support over 21 million users worldwide through all phases of the shopping process - from inspiration and planning through to purchase. With over 3.6 million users in the DACH region, Bring! Labs offers innovative mobile advertising platforms to brands and retailers. By connecting advertisers directly with users, both apps create effective impulses along the entire shopper journey.