Awarenesssteigerung für Bio Suisse zertifiziertes Fleisch
Bio Suisse ist der Dachverband der Schweizer Knospe-Betriebe und Eigentümerin der eingetragenen Marke Knospe. Der Verband konzentriert sich darauf, den biologischen Landbau als umwelt-, tier- und menschengerechte Anbauweise zu fördern und kümmert sich um die Weiterentwicklung von Richtlinien und Markttransparenz. Mithilfe einer vierwöchigen Kampagne in der Bring!-App konnte der Schweizer Verband nachhaltig die Awareness für Bio-Fleisch aus der Schweiz generieren und die Bekanntheit für das von Bio Suisse zertifizierte Fleisch steigern. Hier gibt es weitere Details zur Kampagne:
Goals of the campaign
Through this campaign in the Bring! shopping list app, Bio Suisse aimed to increase consumer awareness and perception of Bio Knospe-certified meat in Switzerland. To achieve this, the organic meat was strategically placed within the Bring! app and further highlighted with additional awareness-boosting measures to draw the attention of Swiss consumers.
Results
+ 1.6 million
Impressions thanks to the Bui Suisse campaign
0.28%
Engagement rate during the campaign
Switzerland
The campaign was played out in Switzerland.
1 month
The campaign lasted from 21.10 to 19.11.2024
Campaign formats
Bio Suisse primarily leveraged the Sponsored Product in the Bring! app, which was also featured in the Profital app. Additionally, Flavors and the Category Spotlight were used to further enhance visibility and strengthen consumer awareness of organic meat.
Sponsored Product incl. flavors
The Sponsored Product is the advertising product in the Bring! app that has been proven to increase brand engagement and anchor brands in consumers' recurring shopping lists. When users add keywords like chicken or beef to their shopping list, Bio Suisse’s integrated product tile for organic meat appears. By clicking on the tile, users are directed to a dedicated page with more product details. At the same time, Flavors are displayed, allowing users to choose from different product varieties to refine their selection.
Category: Meat & Fish
Keywords: chicken, beef, minced meat, meat, organic
“We are delighted with the positive development of our campaigns in the Bring! app over the years. Our products are brought to the attention of Bring! users at the right time, namely when they are preparing to go grocery shopping. That's why Bring! is an effective advertising channel for us to draw attention to high-quality organic products.”
Category Spotlight
Organic meat from Bio Suisse is also featured in the Meat & Fish category. To maximize visibility, the product tile is placed at the very top with the label "Our Recommendation", ensuring it stands out and catches the attention of shoppers.
Add-on: Sponsored product in the Profital app
The integration of Bio Suisse into the Bring! app comes with an added benefit: thanks to the cross-channel functionality between Bring! and Profital, the Sponsored Product was also displayed in the Profital app—expanding its reach to an even larger audience of relevant shoppers.
Conclusion
The consistent placement of organic meat as a Sponsored Product resulted in over 1.6 million impressions. Over the years, Bio Suisse’s collaboration with Bring! Labs has led to a significant increase in engagement. While the 2022 campaign had an average engagement rate of 0.09%, this number more than tripled to an engagement rate of 0.28% in 2024! This growth underscores the effectiveness of sustained Sponsored Product placements in the Bring! app.
