Straight onto the list: How Manner used Bring! to bring its new Crunchies into shoppers’ plans
Goals of the campaign
Manner set three goals for its campaign in the Bring! app:
Build awareness for the new product: Manner Crunchies were to be visible from day one wherever consumers prepare their shopping.
Drive trial purchases: Purchase interest was to be carried straight onto the digital shopping list, so that the Crunchies would end up in the basket on the next shopping trip.
Strengthen the Manner brand: The launch was also intended to build awareness of the Manner brand as a whole.
Results
1.1M+
impressions were recorded during the campaign period.
4'100+
engagements were measured in total.
0.37%
was the average engagement rate.
1 month
Term from 8 June to 5 July 2026.
Region
The campaign ran in Austria.
“"Mit Bring! erreichen wir Konsument:innen genau dann, wenn sie ihren Einkauf planen. Für den Launch der Manner Crunchies war das der richtige Moment: Das neue Produkt war präsent, bevor die Nutzer:innen überhaupt vor dem Supermarktregal standen."”
Campaign formats
For the campaign, Manner opted for the Sponsored Product, Sponsored Post and Category Lead formats.
Sponsored Product
The Sponsored Product places a branded product as a native tile directly in the Bring! search, anchoring it in users’ planning process.
Whenever users searched for terms such as chocolate, biscuits, wafers or snacks, Manner Crunchies appeared as a highlighted tile alongside the generic suggestions. One tap opened the brand page titled “NEW: Manner Crunchies”. There, users could choose between Dark Mix and White Mix and add their favourite flavour directly to their shopping list. The Sponsored Product’s engagement rate was more than 50% above the category average.
Keywords: chocolate, Manner Crunchies, biscuits, snacks, wafers, sweets, sweet treats, chocolate bars
Category: Snacks & Sweets
Sponsored Post
In the Inspiration tab, Manner presented the Crunchies as a new product with a Sponsored Post. Under the title “NEW: Manner Crunchies”, the post promoted both flavours in a single pack with the claim “It’s all in the mix!”. A link-out led directly to the Manner website with more information about the product.
Category Lead
The Category Lead provided additional visibility. The format appears as a banner at the top of the relevant category on the Bring! home screen and catches users’ attention immediately as they browse the app.
For Manner, the banner ran in the Snacks & Sweets category, so users came across the new Crunchies right as they were putting together their snack shopping.
Conclusion
With more than 1.1 million impressions, the campaign introduced Manner Crunchies to Bring! users in Austria right from launch. Together, the Sponsored Product, Category Lead and Sponsored Post ensured that the new product was present in search, in the relevant category and in the Inspiration tab. In doing so, the campaign engaged shoppers at the point where purchase intent takes shape: when they plan their weekly shop.
