Netto Marken-Discount: Steigerung der Verkaufszahlen am POS
Netto Marken-Discount, einer der führenden Discounter in Deutschland, hat durch die innovative Angebotslösung in der Einkaufslisten-App Bring! nachweislich die Verkaufszahlen am Point of Sale (POS) gesteigert und die Markenbekanntheit erhöht. Die Sichtbarkeit des Discounters konnte durch den Einsatz wirkungsvoller Ad-Formate gesteigert und Angebote gezielt im Kontext der Einkaufsplanung platziert werden. Die Ergebnisse können sich sehen lassen! Hier gibt es weitere Details zur Kampagne:
Results
115 million
Total impressions during the term
6.2 million
Engagements were generated
5,4%
Engagement rate was achieved
2023
The term was one year
Germany
The campaign was played out in Germany.
In the shopping list
While creating a shopping list, Bring! users could find suitable offers for the selected items from local Netto Marken-Discount shops. Those offers can be directly integrated into the shopping list. When users search for raspberries or asparagus, for example, suitable offers will be displayed. This way, consumers receive targeted offers for products that are on their shopping list.
“The partnership with Bring! has enabled us to integrate our offers directly and effectively into users' shopping plans. The collaboration has enabled us to strengthen our presence in the digital shopping world and draw more attention to our products.”
In the offers tab
In the offers tab of the Bring! app, users could find the latest offers from Netto Marken-Discount and add them directly to their shopping list. Thanks to the filter options, a targeted search for specific offers is easily possible.
Digital Brochure
Thanks to the ad format Digital Brochure, Bring! users could conveniently access the brochure via app as a complementary option to the physical advertising material. This not only inspired them with current offers and promotions, but also encouraged them to visit a Netto Marken-Discount shop.
Sponsored Recipe
In order to inspire users in the Bring! app for their weekly grocery shopping, sponsored recipes were placed in the Inspiration Stream to put the product diversity of Netto Marken-Discount into focus. This advertising format significantly increased awareness. Users not only receive all the relevant details about the recipe, but can also add all the required ingredients directly to their shopping list. Shoppers can thus discover which dishes they can prepare after going grocery shopping at Netto Marken-Discount.
Hero Banner
A further awareness boost was generated through ad format Hero Banner. To increase the relevance of the displayed Netto Marken-Discount content, users were directed to either the Netto website or the current brochure in the Bring! app after clicking on the banner, depending on the promotion.
Conclusion
The campaign by Netto Marken-Discount in the Bring! App was a great success. Thanks to the integration via Bring! Offers, promotions were integrated even better into planning grocery shopping. This helped Netto to reach more users of the Bring! App. The targeted approach and integration of the offers helped to achieve greater relevance and visibility among users, which in the end increased awareness and sales.
