How rivella & FOCUSWATER reach consumers right at the moment of purchase decision
rivella is one of the best-known Swiss beverage brands and has stood for natural refreshment and unique taste for decades. The traditional company combines Swiss quality with a spirit of innovation – its portfolio is perfectly rounded off by FOCUSWATER. FOCUSWATER is a modern beverage brand known for its natural ingredients and functional components. As part of a two-week campaign centered around a consumer promotion and offer, the rivella and FOCUSWATER beverages were strategically placed in the Bring! App – precisely where purchasing decisions are made.
Results
+1 million
impressions were recorded during the campaign period.
0.96 %
was the average engagement rate.
+ 10'000
engagements were measured in total.
May 2025
The campaign was played from 08.-21.05.2025.
Region
The campaign was played out in Switzerland.
Goals of the campaign in the Bring! app
The aim of the campaign was to reach conscious consumers at the crucial moment of purchase planning and, simultaneously, to boost sales of rivella and FOCUSWATER in a targeted manner.
To achieve maximum visibility along the entire purchasing process, rivella combined two Sponsored Products, a Category Lead, and a Branding Ad to create an effective awareness and conversion campaign.
Sponsored Products incl. flavors
The Sponsored Product is one of the most successful and effective advertising formats in the Bring! app. It ensures that branded products are anchored in the minds of shopping planners long-term, thereby gradually becoming an integral part of their shopping routine.
As part of the rivella and FOCUSWATER promo campaign, two Sponsored Products were integrated in parallel. When users searched for terms such as 'water' or 'apple juice' in the app, the matching product tile from rivella or FOCUSWATER appeared alongside the generic suggestions. A click on the tile led directly to the variety overview, allowing users to select their favorite variant—such as rivella Yellow or FOCUSWATER Active (pineapple & mango flavor)—and add it directly to their shopping list.
Results rivella Sponsored Product
477'000
of 500,000 impressions from the forecast were achieved.
1.61%
was the engagement rate.
Keywords
Iced tea, mineral water, spritzer, apple juice, iced tea, cola, drinks
“With Bring!, we reach consumers at exactly the right moment—where purchasing decisions are made. The campaigns have a lasting effect and truly bring our brand to life in everyday shopping. We look forward to many more successes together!”
Results FOCUS WATER Sponsored Product
475'000
of 500,000 impressions from the forecast were achieved.
0.54%
was the engagement rate.
Keywords
Water, fruit, drinks, lemonade, tonic water, vitamins
Category Lead
The Category Lead acts as an effective awareness driver in the Bring! app: it appears directly on the start screen and thus ensures maximum attention within a specific product category.
For the campaign, the rivella banner was placed prominently in the popular Drinks category and was visible to users immediately upon opening the app.
This eye-catching placement generated over 130,000 impressions during the campaign period—a result that exceeded the forecast.
Branding Ad
The Branding Ad was displayed in the Profital offers app as a complementary advertising format to the promo campaign. This format is seamlessly integrated into the offers tab feed and appears to users like a classic brochure.
After clicking, the ad opens in full-screen mode and displays the entire campaign message. An integrated link-out led directly to the Coop campaign page and invited interested parties to find out more about the promotion.
With over 511,000 impressions, the campaign significantly exceeded the forecast figures and ensured a strong brand presence in the relevant shopping environment.
Conclusion
The campaign for rivella and FOCUSWATER was a complete success: both brands were able to significantly increase their awareness and position their products specifically at the moment of purchase planning. The strong engagement rates of the Sponsored Products, in particular, demonstrate the high relevance and impact of the campaign.
By combining several advertising formats—Sponsored Product, Category Lead, and Branding Ad—it was possible to measurably increase both visibility and purchase intent and to anchor the brands in consumers' everyday lives for the long term.
