Super sweet, crisp, and locally grown: How the Xenia® pear is taking over digital shopping lists with Bring!
Goal of the Campaign
With the campaign in the Bring! app, the German Fruit Varieties Consortium aimed to:
Establish the Xenia® pear as a fresh, regional alternative to processed snacks within active shopping planning, specifically influencing purchase decisions at the point of planning.
Sustainably change consumers' shopping behavior – not just generate short-term attention, but make the pear a fixed part of the shopping routine.
Results
+3 million
Impressions were recorded during the campaign period.
0.19%
was the average engagement rate.
+5.800
Engagement was measured overall.
1 month
The campaign ran from February 16 to March 15, 2026.
Germany
The campaign was launched in Germany.
Sponsored Product: The Direct Path to the List
The Sponsored Product is the key conversion format in the Bring! app for firmly anchoring brand products in shopping planning and integrating them into shoppers' regular shopping routine.
Whenever users searched for relevant terms such as apples, pear, or fruit in the app, the Xenia® pear appeared as a highlighted brand product tile – right next to the generic suggestions. A single click was enough to add the product directly to the shopping list at the exact moment of purchase decision.
Keywords: apples, pear, fruit, cake, fruit, porridge
Category: Fruit & Vegetables
“At Bring!, we don’t just generate reach—we target the exact moment when purchasing decisions are made: right in the middle of people’s shopping planning. For us, Bring! is the ideal partner for confidently positioning the Xenia® pear in everyday life and turning inspiration into actual purchasing impulses at the decisive moment.”
Category Spotlight: Maximum Visibility in the Fruit & Vegetables Category
In addition, the Category Spotlight was placed in the popular "Fruit & Vegetables" category. The format acts as a prominent eye-catcher for users specifically browsing for inspiration while digitally exploring the app and proved to be a strong performance driver. This format was responsible for 48% of all Xenia® pears added throughout the entire campaign.
Conclusion
The campaign for the Xenia® pear in the Bring! app impressively demonstrates how a fresh, regional brand can leverage digital shopping planning as a strategic lever. Through the smart combination of Sponsored Product (for targeted conversion at the moment of search) and Category Spotlight (for maximum inspiration while browsing), the German Fruit Varieties Consortium achieved a remarkable reach of over 3 million impressions in the German market. The fact that 1,045 Add-to-lists of Xenia® pears were already generated in the first week of the campaign proves: Bring! is the right channel to position freshness and regionality exactly where purchase decisions are made.
